Swatch
Swatch is a pioneering force in accessible Swiss watchmaking, known for its vibrant designs, innovative materials, and trend-setting collaborations. As a key player in the UK mid-market sector, Swatch blends fashion-led aesthetics with strong brand recognition, offering significant volume opportunities for independent jewellers and brand stockists alike. Jewellery Focus provides timely trade coverage on Swatch’s seasonal collection launches, UK retail strategy and concession roll-outs, marketing partnerships, limited-edition collaborations, and shifts in consumer engagement. Our reporting delivers valuable insights into pricing dynamics, stock and distribution logistics, and promotional effectiveness—empowering retailers, watch dealers, and suppliers to capitalise on Swatch’s momentum and market positioning.
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Nov- 2015 -27 NovemberWatch Focus
Kate Winslet opens Longines first UK store
Swiss watchmaker longines has opened its first UK store with brand ambassador and oscar-winning actress Kate Winslet in attendance. The company, which opened the 124 meter square boutique at London’s Oxford Street on Tuesday, 24 November, also presented its ‘Longines Symphonette’ collection. The store features a ground floor area which…
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Jul- 2015 -2 JulyWatch Focus
Record Oxford Street rent for first Longines UK store
Swatch Group is set to open its first standalone store in the UK for its Longines watch brand, which will include record retail rent for premises on London’s Oxford Street. The 1,000 sq ft store will be located opposite department store Selfridges, after the Swiss watch brand secured a lease…
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Mar- 2015 -27 MarchAnalysis
Watch out for the Swiss franc
Swiss watchmakers have reacted to the strength of the franc by raising their prices in the Eurozone, but this is not necessarily bad news for UK retailers, finds TOM DAVIS Swiss watch exports have been soaring in recent years and in 2014 they reached a record high, bringing in a…
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Jun- 2013 -11 JuneCelebrities
Swatch teams up with Mika
Swatch has announced a new partnership with Mika to mark its 30th anniversary, with a collaborative TV advertising campaign for the Swatch Scuba Libre collection now launched.
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Mar- 2013 -14 MarchCurrent Affairs
Rolex leads demand for second-hand watches
BQ Watches has released further evidence of consumer support for Rolex, which has commandeered the company’s top 10 watches list.
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4 MarchProduct Launches
Swatch commemorates thirty year anniversary of first watches
Swatch has released a new watch to celebrate the release of the brand’s first collection thirty years ago this month.
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Jan- 2013 -29 JanuaryManufacturers
Swatch launches Oxford St pop-up
Watch brand Swatch has launched a temporary pop-up project store on London’s Oxford St to showcase its new spring/summer collection.
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14 JanuaryManufacturers
Swatch Group acquires Harry Winston in £465 million takeover
Swiss watch manufacturer Swatch Group has acquired the luxury jewellery arm of Canada’s Harry Winston in a deal to expand into luxury bracelets, rings and necklaces.
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Sep- 2012 -26 SeptemberCurrent Affairs
Record fine handed to Russian watch seller in ‘grey import’ case
An online watch seller in Russia has been ordered to pay three million rubles (£59,300) to Swatch Group brand Longines for selling watches that were improperly imported into the country.
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Jul- 2012 -9 JulyEvents
Swatch launches new collection at star studded event
Last week Swatch celebrated the launch of its new Chrono Plastic collection at the Future Gallery in London – an event hosted by the Radio 1 DJ Gemma Cairney.
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