Berry’s sees engagement ring sales soar 29%

Berry’s has unveiled that sales have continued to spike in the lead up to the festive season with around 29% more engagement rings sold than last year.

While shapes like emerald and oval cut diamonds are showing a “huge vogue”, Berry’s stated that overall, the round brilliant cut has proven to be the most popular.

Founded in 1897 by Abe Berens with shops in Scarborough and Southport, Berry’s now has stores across the UK with headquarters in Leeds, eight further branches and a retail website.

Ruth Burnell, Diamond Buyer at Berry’s Jewellers, said: “We’re seeing lots of interest in current favourites, such as the oval shape: a timeless classic which looks resplendent on any hand, as it goes with the flow of your finger.

“It’s a modern take on the round brilliant for people looking for something more contemporary with soft edges, rather than something sharp like a princess or pear cut. They’re also incredibly sparkly thanks to their brilliant cut, and it often looks larger than its price would suggest.”