Selling advice: Why customers may not always come back
These are the famous last words LEONARD ZELL hears all too often. Itโs because salespeople are born optimists. This is a good thing, except when a customer walks out, because salespeople want to believe the customerโs empty promise to return and make the purchase at a later date.
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2018/11/sign-1549650_1920-780x470.jpg)
So often, salespeople genuinely believe the line: โYou gave me more information and spent more time with me than anyone else. When I buy it, rest assured I will get it from you.โ I ask my students when they tell me that: โWho was selling to whom?โ That brings them right back to reality and I tell them: โWe salespeople are the easiest people to sell to because we appreciate a โgood selling jobโ regardless of who tries to sell to us.