Features
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Dec- 2018 -5 December
Voice on the High Street: Garnier Jewellers
Please tell us about Garnier Jewellers Garnier Jewellers was originally set up in 1962 by Paul Garnier and his wife in a small shop in Hoddesdon, a secondary position in a side street. They very quickly began to run out of space and decided to move to a new development…
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4 December
Selling advice: How to keep your customers happy
Ask yourself this question, what motivates your customers to buy jewellery? If your answer is price, you are way off the mark. The answer is ‘emotion’. All occasions such as wedding engagements, anniversaries, birthdays and Christmas are happy occasions. So why is it that most salespeople are not as enthusiastic…
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3 December
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -29 November
Selling advice: Why customers may not always come back
So often, salespeople genuinely believe the line: “You gave me more information and spent more time with me than anyone else. When I buy it, rest assured I will get it from you.” I ask my students when they tell me that: “Who was selling to whom?” That brings them…
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29 November
Company Q&A: International Gemmological Laboratory
What is the back history of the IGL? We opened the office in Jan 2014, but the company actually started back in 1981 in Canada. About eight years ago it also opened in Israel as a diamond exchange, and then we opened here this year. At the beginning of the…
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28 November
Voice on the High Street – Trustcott Jewellers
Tell us a little about Truscott Jewellers We’re a proudly traditional family-owned jewellers based in the heart of historic Gloucester. We’re located on an old cobbled street a stone’s throw from our celebrated cathedral and a few doors along from the house of Beatrix Potter’s Tailor of Gloucester. The business…
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27 November
Selling advice: Do you show too much?
Do you show too much? Most salespeople do. I see this all the time in jewellery shops from the finest luxury shops to the middle price ones. This happens not only in the UK, but when I conduct sales training world wide. It is a common problem, jewellers don’t know…
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27 November
Focus On: Wedding and engagement rings
Whilst traditions remain strong – at least in the UK – more often than not the groom will choose the engagement ring for the bride. Stolen £20k gorilla returned to Karma Sanctum hotel But new research, conducted on behalf of Diamonds Factory by OnePoll and reported on JewelleryFocus.co.uk, showed that…
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26 November
Using social media to boost your jewellery business
Social media might seem like a complete waste of time, particularly if you’re running a high-street store that relies on punters coming in off the street, but the simple fact is things like Facebook and Twitter can absolutely revolutionise the way that you interact with (and attract) customers – both…
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26 November
Voice on the High Street: Clive Ranger
Tell us about Clive Ranger Jewellery. Clive Ranger is a small family owned business that started up in 1977, but was taken over last year by our former manager, Carl Parry. We pride ourselves on old fashioned customer service and continue to manufacture our own diamond rings so our jewellery…
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