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Baselworld

Baselworld was once the world’s leading trade show for watches and jewellery, serving as a global stage for luxury brands, emerging designers, and key suppliers. For decades, it shaped product launches, retail trends, and industry relationships—leaving a lasting legacy across the UK jewellery trade. Jewellery Focus reflects on Baselworld’s impact with retrospective coverage of its brand showcases, market influence, decline, and its role in shaping modern trade events. Our reporting offers UK jewellers, designers, and suppliers historical context and insights into how Baselworld’s rise and fall continues to influence today’s industry dynamics.

  • Mar- 2019 -
    27 March
    EventsBaselworld reports 22% drop in visitors

    Baselworld reports 22% drop in visitors

    Baselworld has revealed that 81,200 visitors attended this year’s edition of the show, 22% fewer than in 2018. The six-day show also saw a total of 520 brands and suppliers in attendance, a decrease of around 200 compared with the previous year. At 3,300, the number of media representatives present…

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  • Jan- 2019 -
    22 January
    FeaturesREC Watches: Timepieces with a forgotten history

    REC Watches: Timepieces with a forgotten history

    Three years ago, REC was conceived following a drunken discussion about Kamstrup and Mygh’s disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: “There’s nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…

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  • Oct- 2018 -
    8 October
    FeaturesAre jewellery trade shows dying?

    Are jewellery trade shows dying?

    “A different rhythm and a different approach is needed. In this new context, annual watch fairs, as they exist today, no longer make much sense. This does not mean that they should disappear, but, it is necessary that they reinvent themselves, responding appropriately to the current situation and demonstrating more…

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  • 4 October
    DesignersRaymond Weil pulls out of Baselworld 2019

    Raymond Weil pulls out of Baselworld 2019

    Watchmaking company Raymond Weil has decided not to attend the international watch fair Baselworld 2019, after participating in it for over 40 years. A statement by group said that in a world that is “constantly evolving”, communication is based on a more “direct and spontaneous process” of distribution, and added…

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  • Jul- 2018 -
    30 July
    EventsSwatch Group will not attend BaselWorld 2019

    Swatch Group will not attend BaselWorld 2019

    Swiss watch giant Swatch Group has announced that it will not be returning to the watch and jewellery trade show BaselWorld in 2019. The announcement was made in an interview with its CEO Nick Hayek published in Swiss newspaper NZZamSonntag, that the group which owns brands such as Omega, Tissot…

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  • Mar- 2018 -
    22 March
    InternationalForevermark to build presence in Europe after strong 2017 performance

    Forevermark to build presence in Europe after strong 2017 performance

    De Beers Group has announced that its Forevermark diamond brand will enter the German market for the first time and is in advanced-stage discussions with potential partners in France and Italy. In Germany, Forevermark is partnering with Heinz Mayer, an Idar-Oberstein-based diamond jewellery specialist. Heinz Mayer will launch the Forevermark…

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  • Jan- 2018 -
    12 January
    RetailersAdore Jewellery

    Partnership with retailers drives digital growth for Adore Jewellery

    Adore Jewellery has grown its digital presence thanks to partnerships with some of the UK’s largest retailers. The Swarovski Group brand said it has seen increased online sales following a partnership with jewellery e-tailer The Watch Shop, and national department stores Debenhams and House of Fraser. Following the partnerships, Adore…

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  • Nov- 2017 -
    9 November
    EventsBaselworld

    Baselworld halves exhibitors and reduces stand price

    Watch and jewellery fair Baselworld will be reducing its number of exhibitors for the 2018 event, with 600-700 brands expected to exhibit. This is a reduction from the show’s 1,300 exhibitors at the 2017 show. This was down by 200 exhibitors on 2016’s show. The stand rental price has also…

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  • Jul- 2017 -
    17 July
    Product LaunchesAviator

    Watchshop.com takes on Aviator watch brand

    Jewellery and watch retailer Watchshop.com has recently added Swiss brand Aviator to its portfolio. The watch brand pays tribute to the spirit of aviation through its collections and recently unveiled two new additions to its watch range at BaselWorld 2017: the MiG-29 and Airacobra. These will join the brand’s existing…

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  • Apr- 2017 -
    5 April
    EventsBaselworld 2017

    Baselworld shortens show following a drop in attendance

    Baselworld has announced that its 2018 show will be six days long instead of the usual eight, following a drop in the number of exhibitors. There were 200 less exhibitors compared with the following year, making it a drop of 13.3%. Meanwhile, more than 10,600 buyers from 100 countries attended…

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