IWC Schaffhausen
IWC Schaffhausen is a Swiss luxury watchmaker renowned for its engineering precision, aviation heritage, and refined design ethos. With a strong presence in the UK through authorised retailers and standalone boutiques, the brand appeals to high-end clients seeking both performance and prestige. Jewellery Focus covers IWC’s latest collections, brand campaigns, retail strategy, sustainability initiatives, and partnerships. Our reporting provides trade professionals with insights into market positioning, product trends, and the wider influence of IWC in the luxury timepiece sector.
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May- 2015 -7 MayWatch Focus
IWC enters wearable tech market with new device
IWC Schaffhausen has announced the launch of a new device which will allow wearers to track their activity and connect to other devices. IWC Connect is a small circular device that can be attached to the straps of the brand’s mechanical sports watches, allowing them to track their activity and…
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Apr- 2015 -22 AprilWatch Focus
IWC to create bespoke timepiece for BFI’s fundraising gala
Luxury watch brand IWC Schaffhausen has announced its continued partnership of the British Film Insitute’s (BFI) fundraising gala event, Luminous, with the creation of an exclusive timepiece. The fundraiser, which will be held on October 6, the eve of the BFI film festival, is designed to celebrate film talent from…
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Mar- 2015 -26 MarchWatch Focus
IWC celebrates 10-year partnership with Mercedes-AMG with new watch
IWC Schaffhausen is celebrating the 10-year anniversary of its partnership with Mercedes-AMG with the launch of a motoring inspired watch. The Ingenieur Automatic Edition ‘AMG GT’, is made of solid boron carbide – one of the hardest materials in existence – and is limited to just 25 pieces. It features…
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Dec- 2014 -19 DecemberWatch Focus
IWC opens first UK boutique in London’s Mayfair
Swiss watch manufacturer IWC Schaffhausen has officially opened its first UK boutique, located on London’s New Bond Street in Mayfair. Following a four-month building project, the two-storey, 90-square-metre site welcomed its first customers on Friday December 19, just in time for the final weekend before Christmas. The store aims to…
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Nov- 2014 -13 NovemberWatch Focus
IWC auction exclusive watch to raise funds for children’s charity
Swiss watch manufacturer IWC Schaffhausen has auctioned an exclusive watch, with the entire proceeds going to the Antoine de Saint-Exupéry Youth Foundation. The Pilot’s Watch Chronograph Edition ‘The Last Flight’, designed to commemorate writer and pilot Antoine de Saint-Exupéry, was sold at Sotheby’s auction in Geneva for CHF40,000 (£26,322). The…
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Sep- 2014 -25 SeptemberWatch Focus
IWC to open first UK boutique in London
Swiss watch manufacturer IWC Schaffhausen has announced plans to open its first UK boutique in London, set to open before the end of the year. The new boutique, which will be located at 138 New Bond Street in Mayfair, will offer clients a “unique and dedicated brand experience.” Georges…
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23 SeptemberWatch Focus
IWC launches two watches in association with Nico Rosberg and Lewis Hamilton
Swiss watch manufacturer IWC Schaffhausen has announced the launch of two special edition watches, in association with Formula 1 drivers Nico Rosberg and Lewis Hamilton. The watches, the Ingenieur Chronograph Lewis Hamilton and the Ingenieur Chronograph Nico Rosberg will both be limited to 250 pieces. The Hamilton model has “technical…
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Feb- 2014 -19 FebruaryManufacturers
RJC certifies IWC and Panerai
The Responsible Jewellery Council (RJC) has announced that luxury watch manufacturers IWC Schaffhausen and Panerai have achieved certification by meeting the highest ethical, social and environmental standards established by the council’s Member Certification system. The RJC’s interim CEO, Catherine Sproule, said: “The successful verification assessment [for both manufacturers] was led by…
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