Vashi
Vashi has become a defining name in the modern jewellery retail landscape, recognised for its personalised approach to diamond jewellery and its focus on consumer experience. On Jewellery Focus, coverage of Vashi examines the brand’s business strategy, design direction, and impact on the UK’s fine jewellery market. Articles explore its retail expansion, e-commerce development, marketing innovations, and product collections that merge craftsmanship with contemporary appeal.
Editorial analysis also considers how Vashi’s emphasis on transparency, ethical sourcing, and customer participation reflects shifting consumer expectations in the luxury sector. Features highlight the brand’s response to evolving buying habits, its positioning within the competitive bridal and diamond categories, and its influence on modern jewellery retailing.
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Oct- 2018 -3 OctoberRetailers
Diamond jeweller Vashi launches in two Selfridges stores in Manchester
Diamond jeweller Vashi has opened two stores in Selfridges in Manchester, the business’s first expansion outside of London. Vashi now occupies 1,000 sq ft of space on the ground floor of Selfridges Trafford Centre, sitting within the luxury and contemporary accessories space, and also occupies a 500 sq ft space…
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Aug- 2018 -28 AugustRetailers
Vashi launches at Selfridges Oxford Street in the ‘Wonder Room’
Jewellery retailer Vashi has opened a new store at the Selfridges London ‘Wonder Room’. The retailer said the consultation rooms feature “bright contemporary colours” and soft furnishings, creating a “warm yet exclusive environment”. In celebration of the opening, Vashi hasI launched a new diamond choker necklace, exclusive to Selfridges. The…
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Dec- 2017 -6 DecemberDesigners
Vashi expands to third retail outlet with Westfield opening
Jewellery brand Vashi has expanded to its third retail outlet in London’s Westfield London. Located in the Luxury Village, the store aims to reflect the brand’s ethos of transparency. It is set across 1,000 square feet and has stainless-steel edged kimberlite surfaces. There are two private consultation rooms in the…
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Mar- 2017 -30 MarchDesigners
Online diamond retailer Vashi to open first flagship store
Online diamond jeweller Vashi has revealed plans to open its first brick-and-mortar store in London’s Piccadilly Circus. Drawing on its strong online retail experience, the company said it hopes to offer “unique in-store customer service”. Vashi will be enlisting the help of design agency gpstudio to develop the flagship store.…
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Jul- 2015 -15 JulyDesigners
Vashi seeks funding for retail expansion
Diamond e-tailer Vashi has launched an £850,000 fundraise on equity crowdfunding platform VentureFounders to raise capital for a high street presence. With the bulk of the firm’s sales predominantly made online, Vashi is seeking to raise £850,000 in this Enterprise Investment Scheme (EIS) eligible round, at a pre-money valuation of…
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Oct- 2014 -22 OctoberRetailers
Vashi sells shares on crowdfunding platform
Diamond jewellery e-tailer Vashi is selling shares on crowdfunding platform, SyndicateRoom. Vashi Dominguez, founder of Vashi, is seeking to raise a minimum of £600,000 through the equity crowdfunding platform. Since launching its investment page on the website over a week ago, the company has already attracted investment totalling £156,360, equating…
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Jun- 2013 -18 JuneManufacturers
Online jewellery retailer to rebrand
Following seven years of trading, Diamond Manufacturers will be rebranded as Vashi, named after diamond expert and founder of the company, Vashi Dominguez.
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