Why salespeople get returns

Most sales assistants do not know the real reason why a customer returns a piece of jewellery, especially after the holidays. Therefore, they ask the customer: “Can I show you something else?” “What was it you didn’t like?” These questions turn off customers because they are interrogating and this puts…

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Men in retail more likely to be scrutinised for appearance at work

Men who work in retail jobs are more likely to be scrutinised for their appearance than women, according to new data. Research from job search website CV-Library found 21.4% of retail employees have to follow gender-specific rules at work, despite 61.9% agreeing that these rules are sexist. The study of…

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How pop-up shops are changing perspectives

The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…

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Why you shouldn’t neglect your jewellery website

Too many jewellers think of their website as a necessary evil. “We cannot compete with those large jewellery websites like Amazon so why make the investment”, is what I hear from most jewellers. They they are correct on one hand. They will sell a fraction of what Amazon and others…

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Weston Beamor strengthens 3D print and bespoke teams

Weston Beamor has strengthened its 3D print and bespoke teams due to an increase in customer demand for personalised jewellery. Sarah Parry, who graduated from Birmingham City University’s School of Jewellery, joined the company at the beginning of July and will work alongside Daniella Webb in the 3D Printing team.…

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SEO made simple

What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. It’s not to be confused with pay per click, which is when you pay to appear in the search engines’ rankings and the top advertising slots. SEO…

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Pop-up shops – Changing perspective

The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…

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Swatch Group will not attend BaselWorld 2019

Swiss watch giant Swatch Group has announced that it will not be returning to the watch and jewellery trade show BaselWorld in 2019. The announcement was made in an interview with its CEO Nick Hayek published in Swiss newspaper NZZamSonntag, that the group which owns brands such as Omega, Tissot…

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IJL to showcase first direct precious metal 3D printing system

International Jewellery London (IJL) will be showcasing the first direct precious metal 3D printing system which allows jewellers to quickly create complex jewellery. Known as 3D printing, or additive manufacturing, powdered precious metal is melted layer by layer using a laser. The technology is being developed by Cooksongold (part of…

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Voice on the High Street: Cox and Power

What is the backstory of the company? Thirty years ago we launched with the first collection in the UK to combine platinum and gold. Our focus was to bring the design, creation and presentation of our jewellery together in one place with equal emphasis on our workshop and retail space.…

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