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Customer Experience

Customer experience is a critical focus for the UK jewellery trade, shaping how retailers, designers, and suppliers engage with clients across physical stores, online platforms, and service channels. From creating seamless omnichannel journeys to building loyalty through personalised service and aftercare, delivering exceptional customer experiences drives sales and strengthens brand reputation. Jewellery Focus provides expert coverage on customer experience trends, innovations, and best practices, helping trade professionals understand how to meet evolving consumer expectations and stand out in a competitive market.

  • Nov- 2021 -
    29 November
    RetailersDe Beers unveils new London flagship store

    De Beers unveils new London flagship store

    De Beers Jewellers has announced it has opened its new flagship store on Old Bond Street, following a concept redesign. The store has two floors and it is set over 250 square meters of space, located next to De Beers’ previous store on Old Bond Street which opened in 2002.…

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  • Sep- 2021 -
    20 September
    RetailersLaings to open new Cardiff showroom

    Laings to open new Cardiff showroom

    Laings has revealed it is set to open a new showroom in Cardiff at the St David’s Centre set to be unveiled next month. The expansion of Laings Cardiff will see the showroom treble in size. According to Laings, this is the first in a series of “ambitious plans” to…

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  • Jun- 2021 -
    23 June
    Product LaunchesTH March launches ‘vision, mission and values’ initiatives

    TH March launches ‘vision, mission and values’ initiatives

    TH March, a firm of specialist jewellery insurance brokers, has released its ‘vision, mission and values’ initiatives ahead of its 135th anniversary year. A part of the group’s wider ten-year strategy, the document comes amid TH March’s “public promise” to uphold the highest standards for its customers. The ‘vision, mission…

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  • Apr- 2021 -
    26 April
    RetailersHamilton and Inches unveils flagship store following extensive refurb

    Hamilton and Inches unveils flagship store following extensive refurb

    Hamilton and Inches has announced the reopening of its flagship showroom on George Street, Edinburgh after undergoing “extensive” refurbishments. The new showroom is dedicated to enhancing the customer experience with work undertaken across its showroom, workshops, and service department. The new storefront features curved glass panels in antique bronze, as…

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  • Mar- 2021 -
    11 March
    RetailersGoldsmiths to launch revamped store concept

    Goldsmiths to launch revamped store concept

    Goldsmiths has announced it plans to enhance its network of stores throughout the UK with a new luxury store concept which will be rolled out from Autumn 2021. The new stores, which have been conceived in partnership with UK-based design collective Quadrant Design, will combine a contemporary luxury design with…

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  • Nov- 2020 -
    23 November
    FeaturesSixty-second interview: Fenton & Co

    Sixty-second interview: Fenton & Co

    Describe yourself in three words? Passionate, impatient, loyal. How did you get to be where you are today? Drive and willingness to annoy people who are more important than me. Which aspect of your job do you enjoy most, and why? Everything apart from the admin.  What is your proudest…

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  • Oct- 2020 -
    29 October
    NewsPure Jewels partners with Ainsworth Jewellers

    Pure Jewels partners with Ainsworth Jewellers

    Pure Jewels has announced the launch of its retail partnership with Ainsworth Jewellers, according to local newspaper The Lancashire Times. The London based jewellers, which supplies “high purity gold and platinum jewellery” mainly to the British Asian market, said Ainsworth’s will now be stocking the Pure Jewels’ collections at its…

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  • 1 October
    FeaturesThe new ‘conscious consumer’ and how brands can impress them

    The new ‘conscious consumer’ and how brands can impress them

    Locking down the world for months was bound to leave a lasting legacy on society. One of the most positive outcomes is the increased awareness of our impact on the environment. Carbon emissions fell drastically, the water in Venice ran clear and wild animals began to roam in locked-down cities[1].…

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  • Aug- 2020 -
    28 August
    RetailersTag Heuer and Beaverbrooks partner for new opening

    Tag Heuer and Beaverbrooks partner for new opening

    Tag Heuer has announced the opening of a new boutique in partnership with family jeweller Beaverbrooks. The new site will be located in the Intu Chapelfield shopping centre in the centre of Norwich. The 22.12 square meter site features a contemporary design that uses the “iconic red” shade that is…

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  • 13 August
    CoronavirusWatches of Switzerland returns to growth

    Watches of Switzerland returns to growth

    Watches of Switzerland has reported that full-year revenue rose by 5.9% to £819.3m in the period ended 26 April, 2020.  Before lockdown, the group reported “strong” trading during the 46 weeks to 15 March, with group revenue soaring by 15.8%. Revenue was up by 9.4% across UK operations, and its…

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