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Customer Experience

Customer experience is a critical focus for the UK jewellery trade, shaping how retailers, designers, and suppliers engage with clients across physical stores, online platforms, and service channels. From creating seamless omnichannel journeys to building loyalty through personalised service and aftercare, delivering exceptional customer experiences drives sales and strengthens brand reputation. Jewellery Focus provides expert coverage on customer experience trends, innovations, and best practices, helping trade professionals understand how to meet evolving consumer expectations and stand out in a competitive market.

  • Jan- 2020 -
    30 January
    DesignersSacred Gold to open West End store

    Sacred Gold to open West End store

    Sacred Gold will be opening its first  stand-alone store and studio in London’s West End, with a new site opening on Berwick Street, Soho this coming March. The two-floor, 700 sq ft store will showcase the brand’s premium jewellery collection on the upper floor, while a basement piercing studio will…

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  • 17 January
    InternationalSignet Jewellers performance ‘falls short’ over Christmas

    Signet Jewellers performance ‘falls short’ over Christmas

    Signet Jewellers, the parent company of H. Samuel and Ernest Jones, has reported a dip in like-for-like sales over the Christmas period. Its UK division saw like-for-like sales slide by 3.1%, which reflected a “difficult operating environment in the UK”.  Whilst e-commerce sales grew by 15.8%, brick and mortar sales…

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  • Dec- 2019 -
    19 December
    RetailersLaings reveals first full-year results as one brand

    Laings reveals first full-year results as one brand

    Luxury jewellers Laings has announced it achieved sales of £42.3m in the year to 31 May 2019. It is the first full year that the jewellers has operated under one brand. Sales also saw a like-for-like increase of 17.4%, and an operating profit of £4.2m was also reported. The company…

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  • Nov- 2019 -
    11 November
    DesignersLaunch of new ROX boutique in Liverpool

    Launch of new ROX boutique in Liverpool

    UK jewellery brand ROX has officially launched its latest boutique in Liverpool’s city centre. The luxury jewellery makers unveiled the 1,600sq ft boutique at Liverpool One, a shopping and leisure complex in the heart of the city, after investing £1m into the Grosvenor Europe-developed site.  Founded in 2002 by Grant…

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  • Oct- 2019 -
    24 October
    AnalysisBuilding a relationship with big brands

    Building a relationship with big brands

    Some 71% of customers prefer to buy from familiar brands, according to Global Banking and Finance. So, stocking recognisable brands can be a fail-safe way to improve the credibility of your jewellery business, as well as draw consumers in to check out the rest of your stock. However, brands invest…

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  • Aug- 2019 -
    8 August
    ManufacturersFamily-run Newry Jewellers unveils expansion plans

    Family-run Newry Jewellers unveils expansion plans

    Newry-based Jack Murphy Jewellers has announced it has plans in place to extend into the corner building next door to the already established Hill Street showroom, acquiring an additional 2,760 sq ft of retail and office space. Work has already begun, with hopes to have the expansion completed in time…

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  • Jul- 2019 -
    9 July
    Retailers‘Worst June on record’ for retail sales, says BRC

    ‘Worst June on record’ for retail sales, says BRC

    On a total basis, sales decreased by 1.3% in June, against an increase of 2.3% in June 2018, according to new data from the BRC. The group said the decline dragged the three-month average into a decline of 0.1% and the 12-month average to an increase of 0.6%, the lowest…

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  • 2 July
    RetailersBucherer reopens flagship One Hyde Park boutique

    Bucherer reopens flagship One Hyde Park boutique

    Bucherer 1888 and Rolex have unveiled their newly refurbished flagship boutique in Knightsbridge, London. The store, located in the luxury residential and retail complex at One Hyde Park, went through a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer local UK teams. The…

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  • Jun- 2019 -
    25 June
    AdvicePersonalised delivery is the future for retailers

    Personalised delivery is the future for retailers

    The retail and e-commerce marketplace is extremely crowded, with hundreds of brands constantly competing against each other to win basket conversions. It’s no secret that many retailers, especially those based on the UK high-streets, have been struggling over the past few years. Big brands including Debenhams, John Lewis and Mothercare…

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  • 24 June
    AnalysisPersonalisation and its role in retail

    Personalisation and its role in retail

    In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…

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